Subaru released its May sales results this week, and things weren’t rosy. The entire brand is down 10.4 percent for the month, with some models seeing sharp decreases compared to May 2024. However, it was the WRX that saw the biggest decline, with sales down a whopping 71.2 percent last month.
The automaker sold just 482 WRXs in May, and sales are also down 23.6 percent for the year. This continues a trend from 2024, when WRX sales fell 24.7 percent. The company sold 18,587 WRXs last year, and has sold 6,081 through the first five months of the year—and this is before any price increases hit Subaru’s lineup.
| Model | May 2025 Sales | May 2024 Sales | % Change | YTD 2025 Sales | YTD 2024 Sales | % Change |
| Ascent | 3,547 | 5,277 | -32.8% | 18,384 | 22,935 | -19.8% |
| BRZ | 326 | 227 | 43.6% | 1,459 | 1,171 | 24.6% |
| Crosstrek | 15,793 | 13,836 | 14.1% | 74,340 | 64,368 | 15.5% |
| Forester | 15,434 | 15,345 | 0.6% | 84,629 | 81,741 | 3.5% |
| Impreza | 2,457 | 2,419 | 1.6% | 12,923 | 12,428 | 3.9% |
| Legacy | 1,792 | 1,527 | 17.4% | 9,469 | 7,610 | 24.4% |
| Outback | 11,214 | 16,506 | -32.1% | 62,649 | 64,850 | -3.4% |
| Solterra | 1,246 | 1,546 | -19.4% | 5,326 | 4,149 | 28.4% |
| WRX | 482 | 1,673 | -71.2% | 6,081 | 7,962 | -23.6% |
| TOTAL | 52,292 | 58,365 | -10.4% | 275,260 | 267,215 | 3.0% |
Meanwhile, on the other side of the brand’s performance lineup, BRZ sales are up for the month and the year. Subaru sold 326 BRZs in May, up 43.6 percent, bringing the total sold for the year so far to 1,459. That’s not much, but the coupe’s sales are up 24.6 percent for the year.
Legacy and Crosstrek also saw sales increase by 17.4 and 14.1 percent, respectively. Those weren’t enough to counter the 32.8 percent drop in Ascent sales or the 32.1 percent decrease in Outback sales. Solterra sales also fell 18.4 percent.
Despite all the declines, Subarus sales are still positive for the year, but just barely. The company is up 3.0 percent for the year through May. Subaru has sold 275,260 vehicles in 2025.
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Source: Subaru